The widely known social network, Facebook, opted for a paradigm rebrand to Meta. Well, just like you, everyone else is wondering Why? What next?
Let us get some basics first:
Facebook was launched in 2004 by Mark Zuckerberg among the other four founders. However, Mark Zuckerberg doubles as the founder and CEO of the company, now Meta Platforms Inc. The multinational tech company is situated in Menlo Park California. Meta Platforms Inc. is now the parent company to the renowned social media platforms like Instagram, WhatsApp and now Facebook, among other numerous subsidiaries.
Reasons for rebranding
According to the incorporation CEO, the looming gradual change is part of the company’s sure bet on a newly founded digital frontier dubbed ‘Metaverse.’ The tech champion believes that the commitment to building a metaverse will ultimately pay off.
But what is the smart Meta Inc SEO up to?
Well, Zuckerberg is up to making a world that is easily traversable by people around the globe. Metaverse is simply a composite universe melding online. However, it’s characterized by both virtual and augmented worlds.
The unmistakable overhaul has already kicked off. In short, the giant ‘Social Networking’ company has already de-emphasized ‘Facebook’ and rebranded to Meta.
As a result, the big blue letter F, also in White, is slowly fading. Next on stage is a new corporate logo: A slightly askew Infinity-shaped symbol. It’s worth noting that Facebook and sister Apps – Instagram and WhatsApp – will settle under one umbrella: Meta.
The sudden yet calculative move can be associated with the wave of Digital Marketing. The company had to ensure it was strategic in the new wave. No wonder Meta is now considered the next digital frontier.
The Big Picture
Experts in the digital realm can bear witness: Facebook changing to Meta is just the tip of the iceberg. There has been much going on behind the scenes – All to ensure that the Silicon Valley tech giant leads the pack.
This is what you don’t see: Metaverse comprises unified digital worlds. More importantly, the change of name will help in wiping out the dark past that has seen Facebook get smeared with a lot of mad – From misinformation to spreading hate speech and helping politicians win elections.
When Zuckerberg broke the news, he was quoted saying, ‘From the onset, I hope we were seen as a metaverse company.’
Therefore, brilliant as it may be, adapting Meta and dropping Facebook is also ‘A GAME OF IDENTITY AND REPUTATION. The change is just timely. The company is boldly distancing itself from its toxic reputation.
But again, we can’t deny that although corporate rebrandings are rare, they normally have precedents. Facebook’s move comes as a shocker that signals the structural reorganization of the company.
Walking into the Future – Meta’s Technological Bets
It has been close to two decades, 2004-to-date, and now it’s time to go beyond social networking. Today, the company has numerous ‘acquired’ and ‘built’ social sites. With this facts sheet, it’s no longer tenable to continue connecting people. The commitment to stage the ‘Next Major Social Platform’ is so lively.
Remember: Metaverse reflects a future concept of the internet. In the future, the internet will be characterized by persistent virtual spaces. This will mark a virtual universe.
Nonetheless, what this means is that the company is slowly sliding into episodes of evolution. There is only one reason to explain this: The metaverse concept exists theoretically. It will take a couple of years to achieve the ultimate dream. Already, some virtual-reality developments have been launched; Oculus Quest 2, Horizon Workrooms and a new line of eyewear.
In what appears to be a cosmetic move, the company’s new stock ticker is MVRS.
Elsewhere, several specialities will be affected before as things take a completely new twist: –
- Digital marketers
- Investors, and
In essence, expect the following future-driven systems from Meta (initially Facebook): –
- More profound VR/AR Gaming
- VR becoming part of our daily lives
- Greater returns to Investors, Consumers and Developers.
The move by Facebook to rebrand had been widely anticipated. However, the new concept may prove difficult if it doesn’t fit in the new computing ecosystem. It could mean a new success story or a painful fall of a tech giant. Only time will tell.