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Keywords and keyword research

seo keywords

At the centre of Search Engine Optimization is a keyword. A keyword is a searchable phrase or word in the search engine. On the other hand, SEO seeks to optimize your site for a higher ranking by search engines. All that a site owner or content marketer has to do is to make sure the site/post is spotted as the best match for a person’s search.

Remember, the determination of the ‘best search result’ is based on algorithms that consider authority, and relevancy to the search in question. Loading speed is also a key consideration. Google alone has more than 200 ranking factors.

Search engine results

Results that appear on the google results page are typically separated into two parts: Organic and paid results. See the appearance below: –

search engine results
  • Organic results:

They appear after the paid results, are ranked on merit. These kinds of results are natural. In short, these results make it to the first results page or are ranked higher without the need to pay google. However, this particular ranking is subject to google’s numerous ranking factors. 

It’s worth noting that organic results are considered authoritative by both Google and users. This explains the reason why one opts to overlook boosted results. Google users trust organic results more. Let’s be honest, when was the last time you clicked paid results?

  • Paid results:

In Google’s long history, paid results are best known to appear on top of results pages. Pay per click advertising applies in that advertisers are ranked based on the penny they are willing to pay for each visit. The prices may differ depending on the set of results in question. Mark you, these paid ads are completely independent. 

Importance of keyword research


Backlinko advises that Search and Traffic are inseparable. In short; Enhance the search, and the traffic shoots up. A website or blog, regardless of niche, gets traffic from a series of sources. See the illustration below: –

search traffic

From the above, it’s evident that ‘search’ accounts for the most traffic. 

Now, suppose you run a car consulting company. In a month, 70,000 people search for car consulting services. Out of this, assuming the website is highly ranked, your website receives 22% traffic (15,400). These 15,400 visitors present value. Below is how: – 

Assuming each web visitor yields a click worth 1 dollar, web traffic of 15,400 would equate to $15,400 in one month. Interestingly, this is only one search phrase. An SEO-friendly site would rank for hundreds of variant keywords. You can’t overlook the fact that some advertisers pay up to $40 per click. In essence, good traffic yields monetary value. Nonetheless, CPC may depend on competition, ad network, business type and industry. From the onset it’s worth considering SEO difficulty. 

Keyword and Customer Research

Undoubtedly, customers do engage in the keyword search. This means that customers search for something via search engines and it all starts with a single word. 

You are tasked with finding out what customers search for. Similarly, one has to be well aware of the exact words or phrases customers use to search. 

In short, knowing what customers search for aids in ranking your site for the searches performed on a daily basis. 

How to do customer research

It all starts with knowing your ‘customer persona.’ This means KNOWING THE ACTUAL TRAITS OF YOUR TARGET CUSTOMERS.

Not only does customer research help in presenting a perfect match for customer needs, but it’s also an avenue for super SEO and content marketing results. 

In case you have forgotten; SEO success is deeply rooted in creating awesome content revolving around the topics that customers search for. There is no shortcut to this fact: You have to know your customers. Otherwise, it will be impossible to comprehend the keyword used by your customers. 

How to find keywords for SEO

After you get a glimpse of the customer persona, the next step is keyword research. This should happen as a real drill – Get to find out the exact words that customers insert as queries (Here, you have to go an extra mile and put yourself in the shoes of the customer). However, there are two kinds of keywords: –

  • Product Keywords – Phrases that people use to trace what you sell. 
  • Informational Keywords – Phrases used by the target audience in their normal searches (Here, the audience is not necessarily looking for what you sell).

Therefore, it’s overly important to optimize a page around the two keywords – Regardless of what the customer searches, your website shows up.

Tips to generate keywords

  1. Google Autocomplete
  2. Make use of “People also Ask”
  3. Use keyword tools.

As for keyword research tools, the following are remarkable free sites

  1. Ubersuggest 
  2. H-suppertools 
  3. Google keyword planner

Tip: If you are new to SOE, embrace long-tail keywords. 

Creating SEO-Friendly Content

Quality is everything: It gives you the numbers you want. In short, quality content enables you to rank high in SERPs. Don’t forget to top up your quality content with a superb page design. 

Content should ‘always’ get top priority. This is one of the best ways to chase Google ranking. Remember, this is more of content marketing. The more you market using content, the more the traffic. 

Above all: Your site needs to be fed with Amazing staff now and then. This is because millions of blog posts are released every month. The same means that any post you produce competes with millions of others. Let your content be Exceptional.  Let your keywords stand out and remember to visualize your content. 


With the above-categorized information, you must be a notch higher in understanding keywords and how SEO works. This particular read is among the best SEO introductory releases you will ever find. It’s overly detailed to make you realize an informative start in the world of digital marketing and particularly search engine marketing. 

Before you walk away, I present to you four things to keep you going: Firstly, create your keyword list. Secondly, make awesome content. Thirdly, build links. Lastly, keep updating and improving your content. With these, you are in for excellent search engine recognition and performance. See you at the top!

In case you need keywords, SEO Articles and web assistance, contact me via emailThank you for spending your time reading and taking notes. Implement and catch up with feedback. 

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seo: content promotion strategy

SEO is a common term especially in digital marketing. It stands for  Search Engine Optimization and reflects the process of increasing a website’s visibility in search engines. Examples of search engines include Google, Bing and Yahoo. 

Every website owner strives to improve web ranking in the Search Engine Results Pages (SERPs). Improved web ranking means better visibility that can yield attention from the masses searching the internet. In other words, ranking high contributes to the much-needed traffic. 

From a digital marketing perspective, SEO is all about getting traffic to the website via organic ranking. Key SEO tasks entail;

  • High quality content -No bargain! Embrace  quality at all times.
  • Excellent keyword – Researching on keywords is a must-do. 
  • Building backlinks – Link with content from other authoritative sites.
  • Excellent Domain – Secure the best domain. Mind the length of your keyword.

Precisely, when it comes to SEO, the motive is to enhance the site’s ranking organically (non-paid search results). This is considered as ‘free traffic’ to your site. Ranking a specific keyword guarantees this kind of traffic month after another. Therefore, SEO boosts traffic quantity and quality. 

How Search Engines Work

Any search on google (or any other search engine) produces billions of results.

For search results to be produced, google algorithms work in real-time to produce the ‘best’ results. If you run a blog or website, the main hustle is to ensure that the site in question appears at the top of the search page. This is because search engines scan billions of pages to produce a set of results that suits the search from an internet user.

As such, enhancing the likelihood that your website is shown in the first page is a must-do. Always remember that people may lack time to go scroll down to the bottom of the page, or even switch to the next page. This is why your site should rank high to appear in the initial page.

But how does google go about determining ‘best’ result?

Well, despite the fact that google’s ‘algorithms set up’ and ‘inner workings’ are not in the public domain, a fact sheet on how web pages are ranked exists.  

How google ranks websites and web pages


For instance, upon searching  ‘types of digital marketing,’ no one would want to see results on ‘Burger King.’ Now, this is the reason why Google concentrates on content or rather pages that are related to the keyword. In  fact, the correct word to use here is ‘closely-related keyword.’

Nonetheless, Google doesn’t just rank relevant pages at the top. This is because there are also millions of relevant pages for every keyword -Best referred to as key terms. 

For instance, go to your browser and search ‘customer.’ Interestingly, you will find over 8 billion results in milliseconds, as below: 


In order to bubble the best search results on top, google embraces 2 critical algorithmic elements; Authority and Usefulness.


Authoritativeness is fundamental for higher site ranking. Two main characteristics of Authority are Accuracy and Trustworthy. At the end of the day, google also wants the internet user to keep coming back. Thus, there is no way google will present the user with inaccurate, yet vague content. If your site as well as content proves to be overly accurate and can be trusted, then, google will reward you with higher ranking. 

However, the big question is: How does google determine page authoritativeness? 

Well, the answer is that: Google considers the number of ‘other pages linked to the page.’ This is called ‘backlinking.’ The links from external pages are referred to as ‘backlinks.’

Get some facts: More links in your page enhances higher ranking.

A page with 60 links will be ranked higher than that with 15 links. Such kind of ability to determine authority is what makes Google a giant search engine amongst early entrants like Yahoo!


If your content is considered unuseful, Google has no time to position your content higher. This is regardless of the level of relevance & authoritativeness. You must fight for space in search results by way of running a useful site, with useful content or even products/services. 

Time and again, Google has reaffirmed that ‘higher quality content, and ‘useful content’ are two distinct things. To achieve ‘higher usefulness scale,’ your site or content must be well organized. 

Scan the following search scenario: ‘digital strategies.’

Result Y

Result Y is from a digital expert and a site that has existed for 5 years. The quality of the site, including content  looks great. However, the content is so UNORGANIZED. Worse enough, it’s full of jargon, and thus,  not easy to understand.

Now let’s turn to another result;

Result Z

This particular result comes from a new site. In addition to that, the website doesn’t have many backlinks. Nonetheless, it is characterized by WELL-ORGANIZED content. Moreso, it’s written in a seamless manner that everyone can understand. 

Result Y vs. Result Z

Results Z, which is well-organized and written in simple language, will rank high. That is,  on the “usefulness scale”. This means that: Result Z will perform well in google despite the minimal trust and authority. 

For you to understand better; Google bases its usefulness measure upon ‘User Experience Signals.’ If Google learns that people like a specific search result, that content or website is in for a significant ranking boost. 

Note: User Experience Signals is all about people’s interaction with search results. 


You have to make people fall in love with what you offer on the website. User experience must be positive. The reward for achieving this particular bit is guaranteed: Ranking Boost. 

SEO Tip for Higher Ranking in Google

First and most, create something that people love. Since google concentrates on various signals across the internet to find the most attractive websites to the masses, you have to outsmart google. 

Make sure to play into their hands: Be real – The signal must not be artificially presented – This is a rule of thumb in SEO.

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How to Sell a Domain (100% Safe)

People tend to purchase domains but end up changing their minds. Well, for others, time caught up with them and took a new route. Wait, some people also buy domains for reselling after some time. 

Instead of letting the domain remain unused, you can make some good cash by selling it. However, not every domain can guarantee good returns. But on the contrary, you could be sitting on gold. 

With ILIKETRAFFIC, it’s easier to sell a domain name. The marketplace is the best place to find genuine buyers. Thus, do not hesitate to list your domain with us. Make you, the transaction process is very safe and swift. 

Just like it happens with a customized website, selling a domain is simple:

This is to ensure you are not selling fake or dummy websites. The marketplace cannot fall short of value. 

We listened to you. LISTING FOR SALE IS NOW FREE! However, your domain must meet our QUALITY CHECK requirements.

Your domain will be listed for 30-35 days. During this time, the domain will appear in the ‘BUY’ section for the aforementioned period.  

If the bids received are satisfying, you are at liberty to complete the sale via ESCROW.

Escrow - Safest and recommended!

Escrow is safe. Both the buyer and seller are protected. More importantly, there is no risk of charge-backs. Optimally secured payment!

How the Sale Unfolds:

  1. Buyer and seller agree on terms/prices
  2. Buyer pays
  3. Seller transfers the domain
  4. Buyer approves the domain
  5. You, the SELLER, receives pay from

Tips for Successful Selling:

Let’s have a moment of truth, you registered a domain because you had a classic idea – a company, blog, project etc. However, days, weeks and months passed. Now, the idea has faded away.

Your domain is worth something!

#Determine the value of the domain in question
#Price your domain 
#List your domain for sale
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How to SelL A ‘MonetizED’ Website

This guide will show you how to get the price you deserve for your e-commerce store and/or monetizable website. 

Maybe you just landed a new job and need more concentration. It’s true – Maybe your mission was to stabilize your website sales and traffic and then make a memorable sale.

Well, look no further.

ILIKETRAFFIC offers you one of the most trending digital assets marketplaces. On this marketplace, you are guaranteed of getting the highest bid/price. In other words, value in exchange for quality.

Some of our successful sellers were initially worried about getting what’s worth their websites. However, they recorded sales that reflected 15-30 times their ‘monthly’ net profit. 

Your website will be sold in the following steps:

This is to ensure you are not selling fake or dummy websites. The marketplace cannot fall short of value. 

We listened to you. LISTING FOR SALE IS NOW FREE! However, your Monetized Website must meet our QUALITY CHECK requirements.

Your website will be listed for 30-35 days. During this time, the website will appear in the ‘BUY’ section for the aforementioned period.   

Successful selling – If the bids received are satisfying, you are at liberty to complete the sale via ESCROW.

Why Escrow - The safest and recommended way to purchase/sell.

Escrow is safe. Both the buyer and seller are protected. More importantly, there is no risk of charge-backs. Optimally secured payment!

How the sale unfolds:

#Buyer and seller agree on terms

#Buyer pays

#Seller transfers the domain

#Buyer approves the website

#You, the SELLER, receives pay from

Tips for Successful Selling:

  • Invest in your website – Take it to the peak. This requires you to put in the time and effort. 
  • Opt for laying a smooth foundation for the transition to new ownership.
  • Do not sell a mess. The value will bring you the desired price
  • Calculate and Research – Know what your website is worth
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Types of digital marketing (main)

In such a dynamic world, full of technological advancements, digital marketing is perhaps the most crucial initiative that every business should take. Turning to digital marketing is more of a strategic move to position the business for success. With everyone using the internet, in one way or another, businesses have no option but to provide useful and marketable information online. This is because the masses have embraced the internet as a source of information to get educated. At the end of it all, they get to know a thing or two concerning a service or product offered by an organization. Thus, going the digital way guarantees wider reach and engagement. This promotes the business by far. 

Before exploring the numerous digital marketing avenues, let’s get a partial glimpse of  digital marketing. 

What is digital marketing

Digital marketing reflects any marketing technique that is performed electronically. Digital marketing is an important tool when it comes to competition and business relevance in the market or given industry. Although digital marketing keeps on evolving, the likes of radio and television ads are considered to form part of digital marketing. However, trending strategies are overly effective. 

Tip: Any business existing without a web or online presence is running on a slippery path. In essence, such a business is missing on countless opportunities in realizing engagement with the target audience.

Before having a look at the various avenues for digital marketing, it’s worth noting that businesses can leverage different digital marketing mechanisms to boost audience reach. Embracing multiple avenues reflects a well-rounded approach for optimal marketing results. All you need to know about digital marketing, here.

Here are 10 best types of digital marketing: 

Search Engine Optimization (SEO)

In simple terms, Search Engine Optimization (SEO) refers to the process of optimizing a ‘website’ so that it ranks high in the search engines results. By doing so, the organic traffic to the site increases freely. These are the leading channels that benefit from banking on SEO: 

  • Websites
  • Blogs, and 
  • Infographics

Whenever you see SEO, traffic should be the first thing to appear in your mind as a business person, marketer, entrepreneur or even learner. 

Approaches used to tackle SEO

On page SEO

Here, it’s all about the content provided ‘on the page.’ It’s more of the answers provided to the readers or online visitors by meeting their search intent or intention. The content and the volume of content dictates higher or low ranking on the SERPs. 

Off page SEO

This is whereby the focus is switched from ‘on page’ to ‘off the page.’ What this means is that; There is some activity carried out on the website but has a positive impact on ranking. Several activities suit this type of SEO: 

  • Inbound links (best known as backlinks)
  • Linking/networking with authoritative publishers
  • Writing guest posts (don’t forget to link back to your website)
  • Generating external attention 

Technical SEO

The emphasis here is the backend of the website. More importantly, it concerns how the website is coded. Consider parameters like: Image compression, CSS file optimization, and structured data. According to Backlinko, all these contribute to the loading speed of a website – This is vital for any search engine, especially google. 

Of great importance to know about SEO is being aware of the ‘phrases or words’ used by consumers on the internet. For you to beat google’s algorithms that determines search results, do the following; 

  1. Adopt content indexing – Allow search engines to read your content clearly. Go for alt texts, and text scripts where applicable
  2. Excellent link structure – Search engine should easily ‘crawl’ your site’s structure
  3. Proper keywords – Learn to deploy the keywords. This calls for keyword targeting: Let your content and headers contain the search terms that will trace your site. 

Good SEO practice: Quality of the  content should be optimally high. Use keywords in the headers. Enhance crawlability. 

Content Marketing

The core purpose of content marketing is to create and promote with an intention to realize;

  1. Brand awareness
  2. Traffic growth 
  3. Lead generation 
  4. Attracting customers 

Precisely, content marketing comprises story telling and sharing of information using blogs, ebooks and white papers. The motive is to trigger the reader to take swift action leading to customer acquisition. Ultimately, several readers will share contacts, share the content, sign up email, or even request more information immediately. 

However, as a reliable form of digital marketing, content marketing should be grounded on quality and value – Not just advertising a service or product. This is because consumers never stop learning. Thus, the content shared should be overly informative. In essence, a content marketer should strive to build trust with the audience. In the long run, it’s such relationships that yield actual leads and sales. Again, overtime, your avenue for sharing content becomes a source of information where a lot of traffic checks in. This is one way of gaining authority over the product or service you are selling. It is therefore considered and classified as a long term digital marketing strategy. 

Social Media Marketing

Social media marketing (SMM), as a form of digital marketing entails  all business undertakings performed via social media accounts or channels. Although everyone knows how to use social media, marketing through social media channels calls for profound tactics. 

Note: social media marketing is not about commenting and posting. It goes beyond this – Brand promotion, driving traffic, generating business leads and spreading awareness. 

A social media marketer should embrace the following highly visited channels to implement digital marketing effectively: – (See number of visitors every month)

  • LinkedIn – 294 million
  • Facebook – 2 billion 
  • Quora – 514 million 
  • Instagram – 1 billion 
  • Medium – 60 million 
  • Snapchat – 345 million 
  • Pinterest – 250 million 
  • Snapchat – 255 million 
  • Viber – 260 million
  • Twitter – 335 million 
  • Youtube –  1.9 billion  
  • whatsApp – 1.5 plus billion
  • Wechat – over 1 billion 
  • Tumblr – 650 million 
  • Tik Tok – 500 million 
  • Telegram – 200 million 
  • Reddit – 330 million 

Consistency and good coordination is a must-do for successful social media marketing. Above all, messages across the various platforms should be mindful of the users of the platform. That is, for example, the taste of instagram visitors is not the same as Quora’s. Marketers or social media managers should always scan the ‘analytics’ to gauge the posts/campaign performance. 

A word from social media experts: social media marketing is more complex. Creativity, objectivity and data-driven strategies must  be blended together to mark a great social media campaign. 

Pay Per Click (PPC)

These entail more of promoted results in the search engine. The fact PPC that it entails paid ads qualifies it as a short-term digital marketing strategy. One is required to pay for the ads to continue running. 

Remember: PPC reflects and resembles PPC as they both increase a business’s search traffic on the web. 

A great example of PPC is: –

  • Running ads in mobile apps
  • Facebook paid ads 
  • Web page advertisements 
  • Ads before or in youtube videos
  • Twitter ads campaigns 
  • Sponsored messages on social media eg LinkedIn

With the above examples, the only difference between PPC and the popular SEO is ‘pay.’ Typically, you only pay when an ad is clicked and the person lands on your website. The amount to spend on such campaigns depends on the competition surrounding your business’s keyword. Competitive keywords hints at a costly per-per-click campaign. The good thing with the PPC campaign is the opportunity to select geographics: specific area, certain city, near business location or the entire world.

Affiliate Marketing

Affiliate marketing is all about ‘getting paid for promoting products or services,  belonging to another entity, on your website. An excellent example is hosting ads through partner programs. One can also post affiliate links from social media accounts. Thus, through this model of advertising, third-parties are compensated due to their efforts in generating traffic and even leads to the company’s product  as well as services. 

The business owner incentivizes the affiliates, or rather third-party publishers so that they may continue promoting the company. Existing forms of affiliate marketing entail;

  • Unattached affiliate marketing 
  • Involved affiliate marketing 
  • Related affiliate marketing 

Email Marketing

Emergence of different avenues of electronic communication did not wipe off the use of emails or rsather email communication. Todate, emails are still sent despite the coming of whatsApp, social media accounts and other mobile applications. In matters of marketing, email marketing stands out as one of the most effective marketing approaches. Although it can be categorized under content marketing, email marketing stands on its own because of its effectiveness. 

Fact: An email not only provides a value targeted audience, but it also converts an audience to customers. However, this can be gradual.  

Generally, email marketing refers to sending of commercial messages via email address. One uses email to push ads, solicit sales or even request business deals. Analytically, every email sent by the business to the customers or potential customers  is considered email marketing. For effective email marketing, it’s necessary to get creative to ensure the messages or emails sent are as compelling as possible. 

These are the most crucial elements while executing email marketing: 

Email open-rate: This refers to percentage of recipients who opened the email 

Click-through-rate: Was the email opened? Did they click any link in the email? 

Experts have it that appealing emails are opened. Then, how do you make the email to be more appealing? 

  1. Let your email copy hint at a sense of urgency
  2. Personalize the emails
  3. Allow the recipients dictate their subscription preferences

Use email marketing to: send newsletters, do follow-ups, promote holidays, nurture customers and welcome customers.

Mobile Marketing

Nowadays, people spend 3-5 hours on their smartphones a day. With the high number of smartphone owners or users, a business cannot overlook the use of Apps, text messages and websites. Marketing campaigns can be tailored to reach those using smartphones or tablets. Take advantage of the fact that people spend more time on apps than browsers. More importantly, embrace SMS Marketing

Note: If you are serious about marketing, take your appealing messages to where customers are. Now, the fact remains; Your potential customers are on their smartphones!

Inbound Marketing

Inbound marketing entails attracting, engaging and delighting your customers as they walk the buyer’s journey. It’s more of creating an awesome experience that suits them as they seal a purchasing deal. One can embrace blogging, video marketing and email list. 

You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing:


Digital marketing has shaped and streamlined the way businesses go about executing their marketing campaigns. However, since the digital marketing space is rapidly changing, businesses and marketers need to stay posted on the emerging trends. With the dynamics in the business world, leading the pack requires the business to inform its digital strategy. It’s worth noting that digital marketing suits all businesses; b2b and b2c companies. If breaded with value, digital marketing is the rightful marketing path. You can never go wrong with digital marketing. 

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Why Facebook Changed to Meta (Get the whole story)

The widely known social network, Facebook, opted for a paradigm rebrand to Meta. Well, just like you, everyone else is wondering Why? What next?

Let us get some basics first: 

Facebook was launched in 2004 by Mark Zuckerberg among the other four founders. However, Mark Zuckerberg doubles as the founder and CEO of the company, now Meta Platforms Inc. The multinational tech company is situated in Menlo Park California. Meta Platforms Inc. is now the parent company to the renowned social media platforms like Instagram, WhatsApp and now Facebook, among other numerous subsidiaries. 

Reasons for rebranding

According to the incorporation CEO, the looming gradual change is part of the company’s sure bet on a newly founded digital frontier dubbed ‘Metaverse.’ The tech champion believes that the commitment to building a metaverse will ultimately pay off. 

But what is the smart Meta Inc SEO up to? 

Well, Zuckerberg is up to making a world that is easily traversable by people around the globe. Metaverse is simply a composite universe melding online. However, it’s characterized by both virtual and augmented worlds. 

The unmistakable overhaul has already kicked off. In short, the giant ‘Social Networking’ company has already de-emphasized ‘Facebook’ and rebranded to Meta. 

As a result, the big blue letter F, also in White, is slowly fading. Next on stage is a new corporate logo: A slightly askew Infinity-shaped symbol. It’s worth noting that Facebook and sister Apps – Instagram and WhatsApp – will settle under one umbrella: Meta.

The sudden yet calculative move can be associated with the wave of Digital Marketing. The company had to ensure it was strategic in the new wave. No wonder Meta is now considered the next digital frontier. 

The Big Picture

Experts in the digital realm can bear witness: Facebook changing to Meta is just the tip of the iceberg. There has been much going on behind the scenes – All to ensure that the Silicon Valley tech giant leads the pack.

This is what you don’t see: Metaverse comprises unified digital worlds. More importantly, the change of name will help in wiping out the dark past that has seen Facebook get smeared with a lot of mad – From misinformation to spreading hate speech and helping politicians win elections.  

When Zuckerberg broke the news, he was quoted saying, ‘From the onset, I hope we were seen as a metaverse company.’ 

Therefore, brilliant as it may be, adapting Meta and dropping Facebook is also ‘A GAME OF IDENTITY AND REPUTATION. The change is just timely. The company is boldly distancing itself from its toxic reputation. 

But again, we can’t deny that although corporate rebrandings are rare, they normally have precedents. Facebook’s move comes as a shocker that signals the structural reorganization of the company. 

Walking into the Future – Meta’s Technological Bets

It has been close to two decades, 2004-to-date, and now it’s time to go beyond social networking. Today, the company has numerous ‘acquired’ and ‘built’ social sites. With this facts sheet, it’s no longer tenable to continue connecting people. The commitment to stage the ‘Next Major Social Platform’ is so lively.

Remember: Metaverse reflects a future concept of the internet. In the future, the internet will be characterized by persistent virtual spaces. This will mark a virtual universe. 

Nonetheless, what this means is that the company is slowly sliding into episodes of evolution. There is only one reason to explain this: The metaverse concept exists theoretically. It will take a couple of years to achieve the ultimate dream. Already, some virtual-reality developments have been launched; Oculus Quest 2, Horizon Workrooms and a new line of eyewear.

What Next?

In what appears to be a cosmetic move, the company’s new stock ticker is MVRS. 

Elsewhere, several specialities will be affected before as things take a completely new twist: –

  • Digital marketers
  • Developers
  • Gamers
  • Consumers 
  • Investors, and 
  • Businesses 

In essence, expect the following future-driven systems from Meta (initially Facebook): –

  1. More profound VR/AR Gaming
  2. VR becoming part of our daily lives
  3. Greater returns to Investors, Consumers and Developers. 


The move by Facebook to rebrand had been widely anticipated. However, the new concept may prove difficult if it doesn’t fit in the new computing ecosystem. It could mean a new success story or a painful fall of a tech giant. Only time will tell. 

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What is Digital Marketing (Get the basics)

Today, digital marketing has become a vital tool for any organization, big or small, that is aiming for growth. Digital marketing is powerful to the extent that it cannot be overlooked in the development of a marketing strategy.

Precisely, it allows for the tailoring of messages to reach the intended audience. By doing so, it becomes possible to market directly to the interested lot among the public. Have you heard of ‘getting tactical? – Digital marketing is all about tactically  embracing the power of the internet and other online technologies to reach and win online consumers. 

Today, digital marketing has become a vital tool for any organization, big or small, that is aiming for growth. Digital marketing is powerful to the extent that it cannot be overlooked in the development of a marketing strategy.

Precisely, it allows for the tailoring of messages to reach the intended audience. By doing so, it becomes possible to market directly to the interested lot among the public. Have you heard of ‘getting tactical? – Digital marketing is all about tactically  embracing the power of the internet and other online technologies to reach and win online consumers. 

Digital marketing amazes everyone. Although it has numerous principles similar to traditional marketing approach, it’s founded on technical know-how. Here is a picture to distinguish the two, traditional marketing and digital marketing; Whereas traditional marketing marks a great avenue to reach a broad consumer base, digital marketing is the right avenue to reach ‘very specific’ audiences. In such a digital world, digital marketing is the most effective. Remarkably, it enhances the digital marketing funnel. 

Did you know: With the current century’s internet accessibility, online users increase every 24 hours.

Generally, a lot has changed; adults spend time online, people shop online, and consumption behaviour have greatly changed. As a result, offline marketing is becoming extinct. However, this is a gradual phenomenon. If you were to do a reality check, most people around the globe spend substantial time on the internet. Infact, if you asked someone where they heard about something or a certain topic, the answer would be twitter, facebook, instagram, and websites, to mention but a few. 

Hint: With digital marketing, you have to meet people where they spend the most time – On the internet. 

Therefore, in the digital marketing sphere, all marketing efforts are glued in the use of electronic devices and the internet at large. For businesses to achieve their campaigns, they tend to leverage existing channels; 

  • Social media
  • Search engines
  • Email, and 
  • Websites

The above avenues are best known for connecting current customers as well as the much sought prospective customers. But why travel the digital marketing route?

Significance of Digital Marketing

Walking the path of digital marketing aids in reaching a wider audience. More importantly, a business or enterprise manages to target prospects who are more likely to become the actual buyers. Moreso, digital marketing has been considered cost-effective than traditional modes of advertising. 

Note: Any form of digital marketing happens to be measurable i.e advert reach, website traffic etc

Now lets have an in-depth scan of four core benefits linked to digital marketing: -

  1. Cost effectiveness

When relying on digital marketing for all campaigns, tracking progress and effectiveness is guaranteed. As such, any avenue that does yield high ROI can be reviewed thus saving on costs. This is never the case with traditional marketing as a billboard will cost huge amounts of money regardless of the resulting conversion. 

The continuous pivoting experienced in digital marketing hints at the kind of control in choosing areas that need additional allocation. Instead of opting for PPC campaigns, a firm can choose to purchase software to enhance promotion reach or spread. With this, digital marketing is said to ensure you receive the most bang for your buck(s). For instance, social media, blogging and SOE strategies are cheap digital marketing avenues but with great results. 


  1. Enables outranking of bigger industry players 

It’s only through digital marketing that it’s likely possible to compete with the giants in the industry. Quality digital ads and well-strategized digital marketing tactics eventually outranks the top players in the industry. Small-to-medium sized companies can never go wrong with digital marketing. In fact, it leaves the business in a better position than ever before. 

  1. Digital marketing has specific audience 

Digital marketing targets prospects likely to purchase the services or products in question. Placing an advert on TV or newspaper presents a business with limited control of who sees the advertisement. This is a shot in a dark zone.

However, with digital marketing, one is able to pre-determine and identify the audience. Therefore, the communication involved in this case is personalized and deemed to be high-converting. 

In this particular case, an excellent example is executing the ‘target features’ offered in various social media platforms. Social media is capable of targeting and showing ads depending on specified variables; Age, interests, location and even internet browsing behaviors. Advertisers and marketers can also embrace SEO strategies to serve ads to the internet users who search keywords related to the industry in question. As such, adequate research can be conducted beforehand. 

  1. Measurability

Want to see ‘beginning-to-end’ comprehensive analytics of your marketing campaign? Digital marketing tools will do that for you.

In short, digital marketing presents you with a review of start to finish metrics; impressions, clicks, conversions and traffic. All these are parameters that matter to the company or business. This is an incomparable benefit of digital marketing. Every marketing department is looking for accurate results but in real time. Thus, there is a surefire way to trace the specific ads responsible for sales. 

Here are some examples of measurable parameters in digital marketing;


Digital marketing helps identify the number of visitors in a certain website. Interestingly, it is possible to know the number of time spent by the visitors. Digital analytics software are best known to perform this. With the inbuilt intelligence characterizing the digital marketing tools, it is possible to tell; 

  • Pages visited
  • Devices used
  • Location etc 

Now, the aforementioned capability aids in prioritizing marketing activities. For instance, if organic search yields only 10% of the traffic, then, more time should be spent on SOE to increase the number. Similarly, it becomes easier to identify change in trends and consumer behaviours. Ultimately, informed decisions are accomplished.

Lead Generation

Imagine a brochure posted on letterboxes – How many people will see it, or even pay attention to the information provided. Well, we all know that the majority will treat it as trash. 

Now imagine some appealing brochure placed on a well-designed website. Fantastic. Right? 

This is the power of digital marketing. It’s not easy to do away with something attractive online. Chances are, after reading the brochure., one would want to know more and thus click the product. In a few seconds, the same person will be adding to the cart. This kind of online engagement generates more leads for the intended business – Qualified leads precisely. 

Attribution Modeling

In order to get a clear glimpse of attribution modeling, think of the starting point of any online or digital purchase. Whatever that activity was, in digital marketing perspective, is referred to as digital touchpoint. 

Digital marketing offers the tools to trace a customer’s first digital activity that leads to a sale. This is attribution modeling. It allows for gauging and tracking the manner in which consumers keep evolving. It is overly critical to monitor customer behaviour; Online searches, product search and even buying patterns. 

Information gathered from attribution modeling helps identify the areas that need more attention. Furthermore, specific areas in the sales cycle can be refined accordingly. It is likely that the sales will improve if digital technologies are utilized optimally. Gradually, the business bottom line is impacted positively. 

In sum, 

The current digital age requires digital know-how in matters of marketing. There is no time the world is going to slide back to full time use of offline marketing. Marketing undertakings are now online and happen electronically. Digital marketing remains essential for brand awareness. The masses are using all kinds of gadgets. Thus, businesses need to acquire websites, apps and ensure social media presence. In short, desired competitiveness in a business can only be realized by incorporating numerous digital marketing aspects. This is because digital marketing is the future of marketing and business prosperity. Nothing less!

Go ahead now, explore Types of Digital Marketing